What is adaptive web design (AWD / RWD) and when should you use it?

Stuart McMillan, Deputy Head of Ecommerce at Schuh: In many ways, adaptive is not dissimilar to a mobile specific site, in that the server delivers different content to different devices. Where it differs is in the logic used to determine which devices get which content. On an m dot site, the URL tells the server […]

What is adaptive web design (AWD / RWD) and when should you use it?